Kambi is a leading developer and supplier of sportsbook software to online casinos in the United States and Europe. The company works with some of the most recognized names in the sports betting industry, delivering an accurate, unique, scalable and high quality overall betting experience. In this Kambi review we will explore who the company is, what types of online products it provides and the best Australian casino sites where Kambi software is integrated .
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About Kambi Games
Kambi Games was founded in 2010 when Unibet formally announced the formation of Kambi Sports Solutions, its new B2B sports betting company. In 2014, Kambi became a public company and shares of Kambi Group Plc began trading on the Nasdaq Stockholm First North.
The company has more than 30 partners on six continents. In addition to a state-of-the-art gambling experience, it offers a data-driven sportsbook core and flexible technology. The company provides an end-to-end solution for existing operators looking to upgrade their live sportsbook operation and for those looking to launch an advanced sportsbook product for the first time.
Kambi's head office is located in Malta. It also has offices in Australia, the Philippines, Romania, Sweden, the United Kingdom and the United States. Recognized for its excellence in the industry, Kambi has been nominated for prestigious awards, winning a few including “Online Sports Betting Supplier of the Year” at the Global Gaming Awards.
The heart of the Kambi online sports betting platform is its powerful sportsbook core. This flexible, technical platform can be tailored to comply with all local regulations to suit any license your company has or is considering obtaining.
The platform is highly reliable and capable of processing half a billion transactions per month in a demanding environment that requires 24 hours a day, 7 days a week, 365 days a year uptime. Kambi's partners are provided with all the tools they need to succeed in the industry, including a unique front-end, opportunities that adapt to local markets and a range of marketing tools to acquire and retain players.
For those looking for a Kambi white label or turnkey sportsbook platform, although the company does not offer these solutions directly, they are possible through partnerships the company has formed with other B2B vendors. For example, the partnership with White Hat Gaming delivers a complete omni-channel turnkey service that includes Kambi's premium Sportsbook and managed services as well as White Hat's modular platform and casino and games content.
Kambi's sportsbook product offering contains several features that make it an VISA product for a number of internet and retail sports betting companies.
Examples of some of these product features include:
- A Variety of Betting Markets – You can expect a huge range of sports opportunities. This offer applies to the number of events and competitions as well as the number of bets available within each of the specific matches. The odds are also adapted to local markets.
- High Quality Live Betting – There are thousands of live events per month and players can expect optimal in-play bets.
- Data Analytics – Kambi uses its innovative analytics technology to ensure it always provides its customers with the best sports data software.
Licensing and localization
Kambi only does business in markets where gambling is legal. The company takes safety, fairness and responsible gambling very seriously. In addition to its products being approved for use in a number of regulated markets, the company is also ISO 27001 and eCOGRA certified.
Examples of licenses held by Kambi are:
- Malta Gambling License
- UK Gambling Commission
- Romania gambling license
- Australian Gaming Authority
- Alderney Gambling Control Commission
- Spanish Dirección General de Ordenación de Juego
Although Kambi is a gambling software provider, it does not offer its own white label solutions. In other words, it does not offer ready-made online sports betting platforms that are pre-licensed. This means that you must have your own license.
However, it is possible to obtain a white label solution through one of the partners. If you want more information about licensing related to products and partners or if you want to know more about licensing support, it's best to contact their friendly customer service.
Kambi supplies software to its gambling partners on six continents. As such, it is not strange to offer certain localization benefits with the help of its partners, such as multi-currency options, local payments, multi-lingual content and support, and so on. In addition, Kambi offers opportunities adapted to local markets.
These are some of the countries in which its clients operate:
- The Australia
- United Kingdom
- United States
Kambi is in the Australia
As many of you will have noticed, online gambling has been legalized in the Australia since October 2021. On October 1, 10 parties received an Australian license from the Gaming Authority. So it is now legal for them to offer online casino games or sports betting to Australian players. One of the casinos with a Kambi sportsbook is BetCity.nl . They have an agreement with Kambi for offering sports betting. A wise decision to immediately choose such a good provider as a partner.
Kambi's highly flexible sportsbook product and service model comes with some of the leading third-party and proprietary platforms pre-integrated. This is how it is able to meet the needs of a variety of entrepreneurs, whether they are just starting their first betting venture or they already have an existing brand.
Their various partners include:
- White Hat Gaming
- TG lab
- 888 Sports
- Pala Interactive
- Oryx Gaming
- Napoleon Sports
- Rush Street Interactive
A payment processing system can be integrated into the platform through Kambi's partners. This payment gateway will be secure and offer a number of payment options such as credit/debit cards, prepaid cards, eWallets, bank transfer, mobile payments, and so on. For example, some of the payments used by their betting partners are:
Kambi provides technical support to its customers day and night and can be reached by e-mail and telephone. If you have any questions, concerns or want to get in touch with them, never hesitate to contact support. They provide support for a number of services, including IT, marketing, finance, legal, and sportsbook operation. Customer support for players may be provided by one of their partners.
Kambi Review Conclusion
Kambi is a true leader in the sports betting industry. This is evidenced by their years of experience, the flexible and advanced technology they have created and the many important partnerships they have formed. It doesn't matter if you want to start your first online sportsbook or if you are an existing online bookie, they have the tools and insight needed to help you achieve long-lasting success in regulated markets.
One of the biggest benefits of choosing Kambi is that they take care of the day-to-day running of the sportsbook so you don't have to. The company handles everything from pricing and risk management to integrity monitoring and customer support.
Frequently Asked Questions
What do Kambi do?
Kambi is the leading independent sportsbook partner for visionary operators worldwide, with the confidence to provide the tools and insight needed to achieve long-term success in regulated markets, and to provide the ultimate in sports betting technology.
What licenses does the company have?
Kambi Sports Solutions (Alderney) Limited is licensed and regulated in the UK by the Gambling Commission under account number (39076), the Alderney Gambling Control Commission (category 2 eGambling license 92C2), the Malta Gaming Authority (license number MGA/B2B/185 /2010), the Dirección General de Ordenación del Juego (licencia general apuestas 204-11/GAIN0461269C/SGR) and the Romanian National Gambling Office (class 2 license – Decision 851/28.04.2016).
Which bookmakers work with Kambi?
As Kambi is one of the best betting providers, they have been working with some of the biggest bookmakers in the industry for some time now. Some of the names they have worked with have helped Kambi grow into the reputable and efficient betting provider they are today. Scroll to our top list with an overview of the best Kambi sites of the moment.