The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
As a new discipline we are still in the process of defining what constitutes the skills set for web analytics practitioners (web analysts).
It’s a hot topic. An article on web analyst skills, written nearly three years ago, still ranks second most popular on our website. Our clients frequently request help from us in writing job descriptions for their web analysts.
In the previous issue of Attuned, we noted that Coremetrics had arrived in Australia.
Now, we look at what they offer to marketers and web analysts. Their comprehensive solution looks set to appeal across many levels – for its client data warehouse, its vertical applications, and its benchmarking capabilities.
Brian Clifton’s Advanced Web Metrics with Google Analytics is a ‘must-read’ for all web analyst regardless of the platform they work with.
It lays out possibilities in data capture, reporting and integration while also providing “how-to” style information for the Google Analytics practitioners to get on with the job.
The book reveals a number of features (and hacks) you can use for an advanced implementation of Google Analytics such as:
Reporting and website optimisation are two constant challenges for web analysts. Brian has good tips on how to use Google Analytics for KPI based reporting by job roles, and identifying and fixing poorly performing pages.
Visit Brian’s Blog to learn more about Advanced Web Metrics
Contributed by Jack McIntyre, Bienalto Consulting.
Since we first wrote about RSS in 2005, and called it “an emerging content delivery channel for marketers and content managers”, its time has come.
RSS readers have gone mainstream – users choose their favourite tool and love wielding the power of getting the news they want to come to them.
Until recently, web analytics and search engine optimisation (SEO) have operated in relatively distinct spheres. You churned out web analytics data to see how users behaved on your site; and you used all the tricks in the SEO book to improve your ranking in the search engine result pages (SERPs) and drive more traffic to your website.