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Measuring the Success of Your Website: A Customer-Centric Approach to Website Measurement

Is your website really working?

Surprisingly, many companies don’t actually do the analysis – nor do they have the tools or the insight to determine whether or not their online investment is getting results.

A common misconception is that a website is “working” if it receives an increasing number of page-views or user-sessions. In reality, these facts are only a very small part of the picture.

Written in a clear, logical style, Measuring the Success of Your Website shows you how to define sensible web metrics and select the right web analytics techniques.

If you are seeking return on your web investments, or want to learn more about web metrics, web analytics or website analysis, this book will provide the answers and help you implement successful measurement practices.

Part 1: A customer-centric framework

  • Chapter 1 – Measuring success
  • Chapter 2 – Defining a framework
  • Chapter 3 – Applying the framework

Part 2: Metrics, analysis, and interpretation

  • Chapter 4 – Engaging customers
  • Chapter 5 – Explaining dropouts
  • Chapter 6 – Containing dropouts
  • Chapter 7 – Choosing metrics and analytical techniques

Part 3: Data collection, cleansing, and integration

  • Chapter 8 – Understanding the data
  • Chapter 9 – Collecting the data
  • Chapter 10 – Preparing the data for analysis

Part 4: Implementation of web measurement

  • Chapter 11 – Resourcing web measurement
  • Chapter 12 – Selecting tools and vendors
  • Chapter 13 – Implementing measurement practices
  • Chapter 14 – Predicting the future

About the Author
Hurol Inan is a sought-after consultant, speaker and author. He is well recognized as a global authority in the field of web-based analysis and research, and authored the first ever book on the subject of web-analytics, Measuring the Success of Your Website (2002). Hurol has contributed strategy and marketing chapters to the Australian eBusiness Guide (CCH), and regularly writes articles for print and online media outlets. His clients include both public and private sector companies.