The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Web analytics is the study of user activities on a website. Its purpose is to:
– Assure the site’s performance
– Gain insights into the needs and wants of users’ of the site
– Identify areas that can be optimised.
Today, web analytics is often referred to as online marketing analytics, as the data collected and analysed is not limited to websites. It may also include email response rates, DM campaign data and other user performance data.
Hats off Jim Sterne (@JimSterne) and a strong line-up of presenters he assembled for the inaugural eMetrics Marketing Optimisation Summit that took place in Sydney last week.
The presentations centered around the measurement, analysis and optimisation of all types of digital marketing from websites to mobile applications and from bid management for search marketing to social media.
It has been a long while since I last wrote for this blog. I have been extremely busy with growing Bienalto’s team and client base as well as managing the renovation of our new office.
But this is an important time to write about. We are launching the fourth annual Australian Web Analytics survey. As per previous years, our goal is to understand the state of the play in web analytics nationally and understand what prohibit or inhibit organisations’ adoption of web analytics.
I’ve had to hone my persuasion skills lately, in trying to convince clients that performing quantitative site analysis before a re-design is a must-do activity.
Much to my dismay, I’ve discovered that once a client gets it into their head that they want to re-design their website, it’s ‘out with the old, in with the new’. Their customers have told them that the existing site doesn’t work, so they think there’s no point in analysing it. Instead, they want to toss the old site in the cyber-dustbin, and start coding again from scratch.
It’s so refreshing when you find people who ‘get it’.
Multichannel Marketing: Metrics and Methods for On and Offline Success, the new book by Akin Arikan, is a thorough and practical exploration of the topic, with enough how-to’s and advice for all on and offline marketers to reap the benefits of multichannel marketing.
As a new discipline we are still in the process of defining what constitutes the skills set for web analytics practitioners (web analysts).
It’s a hot topic. An article on web analyst skills, written nearly three years ago, still ranks second most popular on our website. Our clients frequently request help from us in writing job descriptions for their web analysts.