There are number of key players in the web analytics software market.
The 2007 Web Analytics Survey identified Google Analytics as the most popular solution amongst Australian businesses. Given that it is a free tool, many businesses find that it is a useful place to start.
Beyond Google, each vendor has its pros and cons. You need to sift through them and find the one that offers the best fit to your organisation’s needs.
In this section, you’ll find news and reviews of web analytics vendors, which may make your selection process easier.
Posted on April 18th, 2008
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Yahoo’s acquisition of IndexTools – and its announcement this week that it intends to provide the web analytics solution free – is a fantastic development for the industry.
Dennis R. Mortensen, COO of IndexTools, claims that the solution has 80% of the functionality of Omniture. By bringing an enterprise-class solution to the masses for free, Yahoo takes another rail off the entry barrier to web analytics.
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Posted on April 17th, 2008
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It has been one year since Google announced it would fork out a mammoth $3.1 billion to acquire Double Click – and one month since the deal finally closed.
In March, following a drawn-out battle with Microsoft, Yahoo and privacy advocates, Google got the green light from European regulators. Finally, the search giant can plot the course for the DoubleClick’s paid ad-serving offering. As yet, despite the rumours flying around, Google hasn’t revealed its full intentions.
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Posted on November 14th, 2005
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Google today launched Google Analytics, a free web analytics solution available globally, only a few months after acquiring web analytics vendor Urchin. The free tool is uncapped for AdWords customers and free up to 5 million page views per month for all other users.
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