There are number of key players in the web analytics software market.
The 2007 Web Analytics Survey identified Google Analytics as the most popular solution amongst Australian businesses. Given that it is a free tool, many businesses find that it is a useful place to start.
Beyond Google, each vendor has its pros and cons. You need to sift through them and find the one that offers the best fit to your organisation’s needs.
In this section, you’ll find news and reviews of web analytics vendors, which may make your selection process easier.
Posted on February 17th, 2010
Comment
It has been a long while since I last wrote for this blog. I have been extremely busy with growing Bienalto’s team and client base as well as managing the renovation of our new office.
But this is an important time to write about. We are launching the fourth annual Australian Web Analytics survey. As per previous years, our goal is to understand the state of the play in web analytics nationally and understand what prohibit or inhibit organisations’ adoption of web analytics.
read more
Posted on November 27th, 2008
Comment
Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.
The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. read more
Posted on November 27th, 2008
Comment
Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?
The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. read more
Posted on August 20th, 2008
2 Comments
There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights – not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips.
read more
Posted on June 19th, 2008
Comment
Affinium NetInsights (NI) is a key component of the Affinium Enterprise Marketing Management (EMM) software suite by Unica. This web analytics tool allows you to investigate web traffic and customer behaviour, offering both page tagging and log file analysis.
read more
