There are number of key players in the web analytics software market.
The 2007 Web Analytics Survey identified Google Analytics as the most popular solution amongst Australian businesses. Given that it is a free tool, many businesses find that it is a useful place to start.
Beyond Google, each vendor has its pros and cons. You need to sift through them and find the one that offers the best fit to your organisation’s needs.
In this section, you’ll find news and reviews of web analytics vendors, which may make your selection process easier.
Posted on August 20th, 2008
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There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights - not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips.
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Posted on June 19th, 2008
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Affinium NetInsights (NI) is a key component of the Affinium Enterprise Marketing Management (EMM) software suite by Unica. This web analytics tool allows you to investigate web traffic and customer behaviour, offering both page tagging and log file analysis.
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Posted on May 21st, 2008
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For most businesses, website maintenance means a redevelopment every three years or so – and not much else in between. Lessons learned from one upgrade are incorporated into the next release, and the website improves… very slowly.
Using this model, the time between identifying a problem and resolving it to unlock value can be as long as three years. Clearly, this is not ideal.
Fortunately, along came Web 2.0. One of the main principles of Web 2.0 product development, which has underwritten the rapid rise and success of its products, is the concept of ‘always beta’.
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Posted on May 21st, 2008
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In the previous issue of Attuned, we noted that Coremetrics had arrived in Australia.
Now, we look at what they offer to marketers and web analysts. Their comprehensive solution looks set to appeal across many levels – for its client data warehouse, its vertical applications, and its benchmarking capabilities.
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Posted on May 6th, 2008
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Brian Clifton’s Advanced Web Metrics with Google Analytics is a ‘must-read’ for all web analyst regardless of the platform they work with.
It lays out possibilities in data capture, reporting and integration while also providing “how-to” style information for the Google Analytics practitioners to get on with the job.
The book reveals a number of features (and hacks) you can use for an advanced implementation of Google Analytics such as:
- Using Virtual Pageviews for managing dynamic URLs, tracking file downloads and partially completed forms
- Integrating online campaign activity such as online ads, email campaigns and search engine marketing
- Tracking in multi site and sub-domain environments
Reporting and website optimisation are two constant challenges for web analysts. Brian has good tips on how to use Google Analytics for KPI based reporting by job roles, and identifying and fixing poorly performing pages.
Visit Brian’s Blog to learn more about Advanced Web Metrics
