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RSS (Rich Site Summary or Really Simple Syndication – depending on who you ask) is a way of delivering frequently updated web content to your audience. Most blogs and news sites have RSS Feeds, giving users anonymity and freedom in selecting what news they want, without having to subscribe to a newsletter.
From a marketing perspective, RSS is a great stepping-stone, enabling you to engage with those customers who don’t yet feel comfortable enough to divulge their email address.
From an analytics perspective, measuring RSS subscriptions and feeds is becoming as important as measuring website performance – simply because of the vast numbers of people using them.
Contributed by Jack McIntyre, Bienalto Consulting.
Since we first wrote about RSS in 2005, and called it “an emerging content delivery channel for marketers and content managers”, its time has come.
RSS readers have gone mainstream – users choose their favourite tool and love wielding the power of getting the news they want to come to them.
RSS (Really Simple Syndication) is an emerging content delivery channel for marketers and content managers. Its adoption rate is on the rise. Here, we look at what it involves, and how you can set up metrics around your RSS feed.