Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”

These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.

That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.

Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel.

read more

by Lars Ammitzboell – Head of Data and Analytics, Bienalto Consulting

With so much data on hand, the online channel is still struggling to figure out an effective way to report its performance. Many organisations are now exploring Key Performance Indicators (KPIs) for reporting due to their simplicity, widespread recognition and powerful communication.

A good KPI should be easy to understand, states the current level of performance, sets direction and prompts action.

read more

To provide best practice guidance in website management, the Victorian State Government has contracted Bienalto to develop a Web Analytics Toolkit.

read more

How do I report on web analytics? This is one of the most common questions I get asked in my web analytics consulting, speaking and teaching assignments. There’s no easy answer – because every organisation has different needs.

read more

I am often asked questions like “What targets should we set for our website metrics?” or “How do our results compare to industry figures?”

I enjoy these sorts of questions as they lead to serious web analytics discussions. The key in answering them is understanding the circumstances and building a stable foundation. read more