For web analytics professionals, Key Peformance Indicators (KPIs) are an effective tool to report on the performance of a website and other online marketing activities. They provide a framework for collecting data and calculating metrics that quantify a site’s objectives.
Posted on May 6th, 2007
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by Lars Ammitzboell - Head of Data and Analytics, Bienalto Consulting
With so much data on hand, the online channel is still struggling to figure out an effective way to report its performance. Many organisations are now exploring Key Performance Indicators (KPIs) for reporting due to their simplicity, widespread recognition and powerful communication.
A good KPI should be easy to understand, states the current level of performance, sets direction and prompts action.
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Posted on September 25th, 2006
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To provide best practice guidance in website management, the Victorian State Government has contracted Bienalto to develop a Web Analytics Toolkit.
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Posted on August 17th, 2006
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How do I report on web analytics? This is one of the most common questions I get asked in my web analytics consulting, speaking and teaching assignments. There’s no easy answer – because every organisation has different needs.
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Posted on October 9th, 2005
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I am often asked questions like “What targets should we set for our website metrics?” or “How do our results compare to industry figures?”
I enjoy these sorts of questions as they lead to serious web analytics discussions. The key in answering them is understanding the circumstances and building a stable foundation. read more
