Hurol Inan: Web Analytics Consultant & Author

In this issue:

• ‘Always beta’ sites are invariably better
• Analytical skills at the core of Web Analyst’s role
• News from vendors

‘Always beta’ sites are invariably better

For most businesses, website maintenance means a redevelopment every three years or so – and not much else in between. Lessons learned from one upgrade are incorporated into the next release, and the website improves… very slowly.

With Web 2.0, the times are changing. ‘Always beta’ site maintenance draws on the strengths of tools like multivariate testing to continuously improve the user experience.

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Analytical skills at the core of Web Analyst’s role

As a new discipline, we are still in the process of defining what constitutes the skills set for web analytics practitioners (or web analysts).

It’s a hot topic, yet one with a simple solution. Look for web analysts with a strong background in traditional analytics, train them in the online environment, ensure they collaborate with offline analytics and business intelligence – and you’ve got a winner.

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News from vendors

Here, we dissect the latest solutions and innovations from web analytics vendors.

This issue: Hosted marketing optimisation tool from Coremetrics

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