Web Analytics Survey 2010 and eMetrics Summit in Sydney
It has been a long while since I last wrote for this blog. I have been extremely busy with growing Bienalto’s team and client base as well as managing the renovation of our new office.
But this is an important time to write about. We are launching the fourth annual Australian Web Analytics survey. As per previous years, our goal is to understand the state of the play in web analytics nationally and understand what prohibit or inhibit organisations’ adoption of web analytics.
This year we have decided to delay the launch to eliminate the confusion caused by the research being done late in the year and report being published early in the year. So this year’s data and report will be published early.
Coincidently this has worked out perfectly to time the release of the report at the eMetrics Marketing Optimization Summit to be held in Sydney for the very first time on 22-23 April 2010.
I am pretty excited about the eMetrics Summit coming to Sydney this year. I spoke at the inaugural summit in Santa Barbara in 2002. Since then the summit has grown to a well sought-after think-tank travelling to major cities around the globe such as Munchen, Toronto, San Jose, London, Madrid, Sao Paula, Stockholm and Washingto DC.
There is no doubt the summit will be full of insights for the Australian marketing professionals to help them succeed online.
I also personally can’t wait to hear Jim Sterne on stage again. His ideas, insights coupled with his amazing presentation skills will be well-remembered.
To support the Summit (and help the organiser’s with their decision to add the summit to their global calendar each year), Bienalto has become a major sponsor of the submit.
We also want to give away a pass valued at AU$995 to one of the participants of Australian Web Analytics Survey 2010.