Vendors News - Hosted marketing optimisation tool from Coremetrics
In the previous issue of Attuned, we noted that Coremetrics had arrived in Australia.
Now, we look at what they offer to marketers and web analysts. Their comprehensive solution looks set to appeal across many levels – for its client data warehouse, its vertical applications, and its benchmarking capabilities.
Essentially, the product is a suite of marketing optimisation tools, including Web Analytics, Targeted Email and Search (SEM/SEO) – all provided as a hosted service and readily accessible through a browser.
Unique to the Coremetrics solution is the Lifetime Individual Visitor Experience (LIVE) Profiles that form the core of the Coremetrics’ client data warehouse. These profiles provide a complete record of all individual visitor interactions with a website over time.
We like the ease with which LIVE Profiles can easily be enriched with offline data, or exported to an external data warehouse – ideal for the cross-channel marketing opportunities that many of our clients are looking to tap into.
The Coremetrics solution includes pre-built vertical applications for Retail, Financial Services, Travel, Content/Media and SMB users.
The solution is also the only marketing optimisation tool on the market that includes web analytics benchmarking and behavioural analytics in a single interface.
Coremetrics LIVEmark leverages aggregate performance data across more than 300 participating brands to deliver over 35 benchmark metrics addressing performance indicators such as campaign and channel effectiveness, site stickiness and conversion rates. It’s a valuable tool for seeing how your site rates compared to your competitors.
Now available in Australia and New Zealand, Coremetrics has set up shop in it’s own right and is working wiht local partners to provide sales, implementation support and training. See www.coremetrics.com for more information, call +61(0)3 9653 7397 or email asiapac@coremetrics.com for more information.