Advanced Web Metrics with Google Analytics by Brian Clifton
Posted on May 6th, 2008
Brian Clifton’s Advanced Web Metrics with Google Analytics is a ‘must-read’ for all web analyst regardless of the platform they work with.
It lays out possibilities in data capture, reporting and integration while also providing “how-to” style information for the Google Analytics practitioners to get on with the job.
The book reveals a number of features (and hacks) you can use for an advanced implementation of Google Analytics such as:
- Using Virtual Pageviews for managing dynamic URLs, tracking file downloads and partially completed forms
- Integrating online campaign activity such as online ads, email campaigns and search engine marketing
- Tracking in multi site and sub-domain environments
Reporting and website optimisation are two constant challenges for web analysts. Brian has good tips on how to use Google Analytics for KPI based reporting by job roles, and identifying and fixing poorly performing pages.
Visit Brian’s Blog to learn more about Advanced Web Metrics
Whoops! What’s the URL for Brian Clifton’s blog? Looks like it is blank.
Hi Mitchell, thanks for letting me know - the URL is http://www.advanced-web-metrics.com/blog/ (it has been fixed above)