Posted on May 21st, 2008
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For most businesses, website maintenance means a redevelopment every three years or so – and not much else in between. Lessons learned from one upgrade are incorporated into the next release, and the website improves… very slowly.
Using this model, the time between identifying a problem and resolving it to unlock value can be as long as three years. Clearly, this is not ideal.
Fortunately, along came Web 2.0. One of the main principles of Web 2.0 product development, which has underwritten the rapid rise and success of its products, is the concept of ‘always beta’.
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Posted on May 21st, 2008
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As a new discipline we are still in the process of defining what constitutes the skills set for web analytics practitioners (web analysts).
It’s a hot topic. An article on web analyst skills, written nearly three years ago, still ranks second most popular on our website. Our clients frequently request help from us in writing job descriptions for their web analysts.
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Posted on May 21st, 2008
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In the previous issue of Attuned, we noted that Coremetrics had arrived in Australia.
Now, we look at what they offer to marketers and web analysts. Their comprehensive solution looks set to appeal across many levels – for its client data warehouse, its vertical applications, and its benchmarking capabilities.
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Posted on May 6th, 2008
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Brian Clifton’s Advanced Web Metrics with Google Analytics is a ‘must-read’ for all web analyst regardless of the platform they work with.
It lays out possibilities in data capture, reporting and integration while also providing “how-to” style information for the Google Analytics practitioners to get on with the job.
The book reveals a number of features (and hacks) you can use for an advanced implementation of Google Analytics such as:
- Using Virtual Pageviews for managing dynamic URLs, tracking file downloads and partially completed forms
- Integrating online campaign activity such as online ads, email campaigns and search engine marketing
- Tracking in multi site and sub-domain environments
Reporting and website optimisation are two constant challenges for web analysts. Brian has good tips on how to use Google Analytics for KPI based reporting by job roles, and identifying and fixing poorly performing pages.
Visit Brian’s Blog to learn more about Advanced Web Metrics
