The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Contributed by Jack McIntyre, Bienalto Consulting.
Since we first wrote about RSS in 2005, and called it “an emerging content delivery channel for marketers and content managers”, its time has come.
RSS readers have gone mainstream – users choose their favourite tool and love wielding the power of getting the news they want to come to them.
Until recently, web analytics and search engine optimisation (SEO) have operated in relatively distinct spheres. You churned out web analytics data to see how users behaved on your site; and you used all the tricks in the SEO book to improve your ranking in the search engine result pages (SERPs) and drive more traffic to your website.
The recent launch of the SAS Web Analytics solution comes with a range of features bound to appeal to multi-channel marketers and web analysts alike.
SAS, which has built a strong reputation in Australia for its Business Intelligence suite, is now tapping the growing web analytics market with its “Customer Experience Analytics” solution.
Yahoo’s acquisition of IndexTools – and its announcement this week that it intends to provide the web analytics solution free – is a fantastic development for the industry.
Dennis R. Mortensen, COO of IndexTools, claims that the solution has 80% of the functionality of Omniture. By bringing an enterprise-class solution to the masses for free, Yahoo takes another rail off the entry barrier to web analytics.
It has been one year since Google announced it would fork out a mammoth $3.1 billion to acquire Double Click – and one month since the deal finally closed.
In March, following a drawn-out battle with Microsoft, Yahoo and privacy advocates, Google got the green light from European regulators. Finally, the search giant can plot the course for the DoubleClick’s paid ad-serving offering. As yet, despite the rumours flying around, Google hasn’t revealed its full intentions.
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