Role of Web Analytics in Cross Channel Marketing
Posted on March 11th, 2008 Comment
Cross channel marketing exists today, but in its crudest form. The rich integration of customer information and behavioural data with marketing strategy is imminent – it’s just a matter of getting the formula right.
The formula we’re talking about has web analytics as the key variable. Web analytics as a standalone solution has limited value, but team it with other customer information and you’ve got powerful information at your fingertips.