by Lars Ammitzboell – Head of Data and Analytics, Bienalto Consulting

With so much data on hand, the online channel is still struggling to figure out an effective way to report its performance. Many organisations are now exploring Key Performance Indicators (KPIs) for reporting due to their simplicity, widespread recognition and powerful communication.

A good KPI should be easy to understand, states the current level of performance, sets direction and prompts action.

read more