Web Analytics Toolkit for the Victorian State Government
To provide best practice guidance in website management, the Victorian State Government has contracted Bienalto to develop a Web Analytics Toolkit.
Intended for web analytics professionals at beginner and intermediate levels, the toolkit provides a simple framework to set up a web analytics initiative. It includes instruction on:
- Setting realistic objectives for your website
- Developing key performance indicators (KPI)
- Implementing measurement and reporting mechanisms
- Practical tips for optimising your website through web analytics.
“The Victorian Government is actively encouraging web managers to optimise sites by studying content usage and onsite search behaviour in an effort to to become a best practice leader in online customer service,” says Cheryl Hardy, Project Manager Victoria Online.
“The toolkit is a very useful addition to the Government’s best practice guidance in website management.”
The toolkit is published on the eGovernment Resource Centre.