The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Lately, a lot has been written on internal search – why to track it, KPIs to measure it, and its role in conversion. But before you even delve into these issues, you’d better take a look at your search page’s ‘personality’. Why? Site search is like a shop counter or reception desk. So it’s crucial that the search function reflects and reinforces your customer service standards.
Web analytics is becoming more sophisticated. This year, participants at our one-day Web Analytics Workshops knew significantly more about web analytics than last year’s. Yet while many were conversant with at least one tool, nearly all of them were frustrated by the struggle to gain actionable insights from web analytics data. What was missing was data segmentation. read more