I am often asked questions like “What targets should we set for our website metrics?” or “How do our results compare to industry figures?”

I enjoy these sorts of questions as they lead to serious web analytics discussions. The key in answering them is understanding the circumstances and building a stable foundation. read more

We all by now understand the importance of web analytics in the management of web properties. It not only helps us understand user interaction, but also provides valuable information to make website improvements. However this is all in theory. The hard part is becoming skilled enough to put web analytics into practice.

So what does it take to be a competent web analytics specialist – or, as I call it, a web analyst? read more