The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
RSS (Really Simple Syndication) is an emerging content delivery channel for marketers and content managers. Its adoption rate is on the rise. Here, we look at what it involves, and how you can set up metrics around your RSS feed.
Online form tracking and analysis is somewhat nascent to say the least. A quick search on Google yields little on the subject beyond the odd discussion group. However, UK-based solutions provider Speed Trap has recently included the functionality in its Prophet E-Business Intelligence Suite. Prescience or wishful thinking? We think prescience: the form tracking industry seems here to stay. After all, it’s another way that the web can measure marketing initiatives in a way that offline programs cannot. read more
A great proportion of online users report searching as their standard way of navigating a website. Despite this, Forrester reports 52% of companies do not measure search effectiveness. Jupiter states “[there has been]…little measurement or optimisation…site operators have vastly under-realised their (search) investments.”