The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
The quality of your site search can make or break your website. A well-functioning search engine makes the content more accessible to users and helps improve their online experience. With this in mind, it is essential to measure the effectiveness of search functionality. This excerpt from Measuring the Success of Your Website shows you how.
Analysis of the keywords that your customers use to search your website is one of the best insights you’ll get into your customers. If you’ve got some database skills, you can start analysing these keywords straight away – we’ll show you how.
One of the lessons I’ve learned as a web analytics consultant is to assess the client’s ability to make changes to their websites very early in the process. Why? Web analytics should produce actionable information, and often involves making changes to the website.