A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Our government clients often ask us for advice on how to improve the adoption of web analytics within a bureaucratic organisation.
The technology to capture web analytics data is available. In most instances, it is the structure or culture of the organisation that is holding them back.
To provide best practice guidance in website management, the Victorian State Government has contracted Bienalto to develop a Web Analytics Toolkit.
How do I report on web analytics? This is one of the most common questions I get asked in my web analytics consulting, speaking and teaching assignments. There’s no easy answer – because every organisation has different needs.
Lately, a lot has been written on internal search – why to track it, KPIs to measure it, and its role in conversion. But before you even delve into these issues, you’d better take a look at your search page’s ‘personality’. Why? Site search is like a shop counter or reception desk. So it’s crucial that the search function reflects and reinforces your customer service standards.
Web analytics is becoming more sophisticated. This year, participants at our one-day Web Analytics Workshops knew significantly more about web analytics than last year’s. Yet while many were conversant with at least one tool, nearly all of them were frustrated by the struggle to gain actionable insights from web analytics data. What was missing was data segmentation. read more