A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.
The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. read more
Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?
The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. read more
There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.
It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.
But what if you could go beyond this, and use online behavioural insights for your campaigns as well?
Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights - not just from the web, but from offline data as well?
It would place some pretty powerful information at your fingertips.
I’ve had to hone my persuasion skills lately, in trying to convince clients that performing quantitative site analysis before a re-design is a must-do activity.
Much to my dismay, I’ve discovered that once a client gets it into their head that they want to re-design their website, it’s ‘out with the old, in with the new’. Their customers have told them that the existing site doesn’t work, so they think there’s no point in analysing it. Instead, they want to toss the old site in the cyber-dustbin, and start coding again from scratch.
It’s so refreshing when you find people who ‘get it’.
Multichannel Marketing: Metrics and Methods for On and Offline Success, the new book by Akin Arikan, is a thorough and practical exploration of the topic, with enough how-to’s and advice for all on and offline marketers to reap the benefits of multichannel marketing.