The report summarises the findings of Bienalto’s annual survey on the attitudes and intentions toward the use of web analytics in organisations across Australia.
A Guide to analysing and optimising Website search engines
A customer centric approach to managing your website
Get regular news, latest techniques and case studies on web analytics.
Hats off Jim Sterne (@JimSterne) and a strong line-up of presenters he assembled for the inaugural eMetrics Marketing Optimisation Summit that took place in Sydney last week.
The presentations centered around the measurement, analysis and optimisation of all types of digital marketing from websites to mobile applications and from bid management for search marketing to social media.
It has been a long while since I last wrote for this blog. I have been extremely busy with growing Bienalto’s team and client base as well as managing the renovation of our new office.
But this is an important time to write about. We are launching the fourth annual Australian Web Analytics survey. As per previous years, our goal is to understand the state of the play in web analytics nationally and understand what prohibit or inhibit organisations’ adoption of web analytics.
Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”
These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.
That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.
Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel.
Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.
The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. read more
Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?
The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. read more