It has been a long while since I last wrote for this blog. I have been extremely busy with growing Bienalto’s team and client base as well as managing the renovation of our new office.

But this is an important time to write about. We are launching the fourth annual Australian Web Analytics survey. As per previous years, our goal is to understand the state of the play in web analytics nationally and understand what prohibit or inhibit organisations’ adoption of web analytics.

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Marketers and business leaders the world over are seeking answers to help them navigate a tricky time ahead. Amongst other things, they ask, “Can I leverage the online channel more effectively?” and “Why is online so good right now?”

These business leaders are asking the right questions. In most cases, there is room for improvement – and a strong business case, too, given that online is a low-cost, proven channel that generates measurable results.

That is, attracting more customers, generating leads, creating buzz and awareness, or simply improving business efficiencies.

Quantitative analysis is the fastest and most effective way to find out how you can better leverage the online channel.

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Google has just taken analytics to the next level, with the launch of powerful new segmentation and custom reporting tools.

The free web analytics solution is now more attractive than ever, giving users the ability to conduct extremely detailed analysis to extract a better return on their online investment. read more

Looking for guidance on which web analytics vendor your business needs? Or are you interested in the comparisons between the UK and Australian markets?

The annual Web Analytics Buyers Guide 2008 from E-consultancy is now available for purchase. With its in-depth vendor profiles and market analysis, it helps you to put things in perspective when making buying decisions. read more

There is no doubt that you get better results in marketing campaigns that are targeted to those customers and prospects who are interested in your products and services.

It’s why marketers love customer demographics, and information on product holding, past purchases and campaign responses.

But what if you could go beyond this, and use online behavioural insights for your campaigns as well?

Taking it one step further, what if you could build or tailor an analytics solution to capture these behavioural insights – not just from the web, but from offline data as well?

It would place some pretty powerful information at your fingertips.

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